Just Because It’s On The Web, Doesn’t Mean It’s A “Website”. In this post, I’ll explain the differences in hopes that it will help you to decide which might be best for your business.
There are several different terms that are used to describe different things that are on the web. You may have heard them before “ Splash Page ”, “ Landing Page ” and “ Website ”. What many don’t know about these terms is that although they appear on the same platform (the web), they are different!
Whether you’re a someone looking to build your presence online, advising a colleague or family member- here’s some context to describe what each type and how they are best used…
A splash page is your organization’s portal. Individuals land on your site, pick an option, and get transported to the correct site. International enterprises, for example, often use these to place links to their country branches. Splash pages also work very well for someone who has different specialties. Say you teach piano, dance, and crochet, and you also sell paintings. For the jack of many trades entrepreneur, a splash page is an easy and effective way to direct your clients and potential clients to the right service or product. Another great thing about a splash page is that multiples sites can share the same domain.
When is a splash page applicable? When you’d like to give your viewers an easy way to choose what’s most applicable to them.
What do people do after they land on your page? Do they fill out the form to subscribe to your newsletter? Or do they ignore your call to action (CTA)? Landing pages are designed with conversion in mind. Unlike home pages, they’re clean with one goal, or two at most. They’re phenomenal at tracking behavior, and because of this, they’re perfect for targeted campaigns. You can and should set up a landing page for each campaign you do. If you’re a new company that wants to, say, get a feel for the market when it comes to your new product, a landing page is a great way to do this.
Landing pages are good for lead generation. It allows the viewer to quickly decide if they are interested or not. If they are, they give you their info or by their product. Just like that.
Since the content of a landing pages typically focuses on one specific product or service, they are highly optimized with keyword rich copy.
Common uses for a landing page is promoting a product, consulting service, eBook, email subscription. Landing pages can be promoted through social media, Google AdWords and are sometimes found through organic searches.
Measurable ways to promote them include: running a PPC campaign, writing guest posts on 3rd party blogs or magazines that links refer out to.
When is a landing page applicable? When you have one thing to sell or generate leads for. Or if you have a sea of products and you want one of them to stand out for a specific period of time.
Your website offers the big picture of your business — who you are, what you offer, why you exist. It’s your online hub that should be built for longevity and expansion.
Your business needs to have a well functioning and easy to navigate website to be taken seriously. Your website is also your medium for building relationships with your audience. Through blogs, photos, videos, and overall design aesthetic, your website sets the tone for your brand and all of your other engagements in our digital age.
When is a website applicable? When you have a business that offers more than one product or service and most importantly, when you’re building a brand.