In the age of digital media, companies and digital marketers are striving to apply the best SEO techniques in order to improve their online presence and ranking. When working with SEO techniques, you need to keep certain rules and criteria in mind to ensure a well-rounded strategy. Marketers at times can forget certain aspects of SEO, which, if neglected can hurt your brand’s exposure.

Google’s ranking factors are becoming more comprehensive and user-driven than ever before. Google’s algorithm pays attention to factors such as intrusive interstitials, mobile-friendliness, page load time, and interactivity.

Geraldine Convento, MeetGeraldine’s founder believes that one of the biggest mistakes digital marketers make is not investing in tools that can be effective in the SEO keyword search.

Here is what she has to say in a recent post on iFour Technolab Pvt.Ltd.