Businesses utilize various mediums and platforms to promote their content online. One method that we were recently asked about was guest blogging.
Sometimes web developers use guest posts as a way to introduce spam, however it can be a viable option for reputable and ethical brands if done the right way.
Guest blogging not only helps boost your brand’s credibility and awareness but also strengthens your SEO strategy.
Our founder, Geraldine Convento believes that guest posts can be highly effective. Here’s what she had to say about it in a recent blog post mention on UpCity.