Geraldine grew up in Union City. The youngest of the family by twelve years, she watched everyone around her work full-time, including graveyard shifts and often multiple jobs. They barely had enough time to see each other, let alone to connect. Geraldine imagined starting her own business at a young age, which she thought would give her ample time for a personal life. Thanks to her mom’s encouragement, her entrepreneurial spirit was also developed at a young age. In elementary school, Geraldine’s mom helped her develop her first business, selling homemade Jolly Pops to her classmates. Every day, she left for school with a fanny pack filled with lollipops & jolly ranchers. When she returned home, the fanny pack was filled with cash.